Upcoming Webinar

An Introduction to Creating a Sustainability Strategy

Thursday, January 23, 2025 | 12 p.m. EST

Join Tourism Cares and the United States Tour Operators Association (USTOA) for an exclusive webinar on Thursday, January 23, at 12 p.m. EST to discuss the organizations’ new Sample Sustainability Strategy, a practical, industry-first guide, that empowers tour operators to integrate sustainability into every aspect of their operations. Available to Tourism Cares and USTOA members, this new framework offers step-by-step strategies, actionable resources, and best practices for creating a sustainable tourism plan.

Led by Tourism Cares’ Chief Impact Officer Paula Vlamings and USTOA’s Global Social Impact Manager Molly Laycob, the webinar is open to the public and will cover:

Practical applications and resources of the Sample Sustainability Strategy.
Real-world examples of how to embed sustainability across your operations.
Insights tailored to support companies at any stage of their sustainability journey.

Kick off the new year with a practical application that will help you take the next step toward meaningful change in the travel industry.

Previous Webinars

Meaningful Travel Spotlight: Sustainable Scotland Product Showcase

Hosted by Tourism Cares and VisitScotland, hear directly from Scottish suppliers who have developed unique and meaningful experiences for the travel trade. From Scottish charities to family-run businesses to a UNESCO-accredited site, dive into what makes up a “meaningful travel experience” and help your clients form deeper connections with Scotland’s people and places while enabling tourism to be a real force for good.

Climate Justice in Tourism: An Introductory Guide

Hosted in partnership with The Travel Foundation, Tourism Cares, CREST, the University of Waterloo, and Cuidadores de Destinos, this webinar discussed the findings from a new joint report, "Climate Justice in Tourism: An Introductory Guide." The webinar kicked off a much-needed discussion about how the travel industry needs to urgently coordinate resources and allyship for communities most at risk from climate change, particularly those who rely heavily on tourism.

Meaningful Travel Spotlight: Inspiration and Insight from Communities Generating Positive Impact in Panama

Hosted by Tourism Cares and Visit Panama, this webinar dives into Panama's sustainable tourism offerings and highlights the impact partners featured on the Meaningful Travel Map of Panama. Panama is the latest host of the Tourism Cares Global Meaningful Travel Summit, and this webinar features Panamanian changemakers and destination experts who provide insights on how to create more enriching and responsible travel experiences in Panama.

Download the Presentation

Meaningful Travel Spotlight: How Mato Grosso do Sul's Sustainable Offerings Can Benefit Clients and Communities

Join Tourism Cares for an exciting exploration of Mato Grosso do Sul, a biodiverse treasure in Brazil’s Central Western region. Meet the local changemakers who are using tourism to drive social, environmental, and economic impact for their communities. Discover how sustainable tourism can be leveraged for tourism expansion in the region by hearing directly from the people who are benefiting from these initiatives.

Places to Love: A Community Tourism Chat with Samantha Brown and JoAnna Haugen

Join award-winning travel writers Samantha Brown and JoAnna Haugen, along with Tourism Cares’ Chief Impact Officer Paula Vlamings for a virtual fireside chat as they discuss the importance of community-based tourism and share personal stories of how they’ve seen travel positively – and sometimes negatively – impact locals. Learn how to better infuse sustainable storytelling into your operations that will inspire your customers and benefit the places that you serve.

Meaningful Marketing - How to Holistically Infuse Sustainability into Destination Marketing to Ensure Communities Thrive

Destinations are now at a critical juncture where sustainable tourism practices are not just desirable to travelers but are imperative to ensuring their local communities thrive – today and into the future. Learn how to go beyond the “green” side of sustainability to build a destination marketing plan that is beneficial to your community’s economic, social, and environmental well-being.

The Adventure Travel Trade Association and Tourism Cares Present: Jordan, Up Close & Personal.

Hear from ATTA’s CEO Shannon Stowell, Tourism Cares’ CEO Greg Takehara, and others, along with moderator Travel Weekly’s Arnie Weissmann, as they share stories of Jordan’s innovation, resilience, and meaningful experiences while answering questions about traveling to this important area within the Middle East.

Building a Meaningful Supply Chain

Watch the second installment of the USTOA’s Sustainability is Responsibility (SIR) education series in partnership with Tourism Cares. This free webinar explores how tourism companies are integrating social enterprises, community-based tourism, and other impact partners to create sustainable supply chains that directly benefit host communities, protect cultural and environmental assets, and connect guests with destinations in a deeper way.

SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES

Squamish Lil’wat Cultural Centre | Tourism Cares Grantee

Squamish Lil’wat Cultural Centre was provided support on behalf of Globus Family of Brands to support ongoing mentorship, build capacity and foster resiliency for Indigenous community members through meaningful employment. The grant funds will also be used to develop a new guided tour called ANCIENT MEDICINES, enriching and connecting the cultural identity of the Indigenous Youth Ambassadors and Cultural Ambassadors the Centre works with.