B Corp Month is a time to celebrate businesses that balance profit with purpose, using their power to benefit people and the planet. At Tourism Cares, we are proud to have numerous B Corp organizations within our member community and host several B Corp Impact Partners on our Meaningful Travel Map, all of which help shape a more sustainable and inclusive travel industry. 

Sustainability is no longer a “niche” concept – it is a necessity for the future of all travel. However, as more businesses and travelers embrace the idea, the definition of “sustainable tourism” has become muddled. So, what does sustainable travel really mean, and how can the travel and tourism industry work together to make it the norm—not the exception?